JML Multimedia

New Services Added

2011-06-01T09:34:00.000-07:00

We do a ton of different video work at JML, much of it isn't traditional or shooting. For instance we develop master DVD products for other companies. This is called DVD Authoring, it's where I create the DVD menu for other companies movie titles. DVD authoring involves adding the menu, the scene selections and designing a creative menu with music for an assortment of products on the market.

Currently JML Multimedia works with three companies designing their DVD products and getting them ready for publishing. We can help your company too! Just call us.
Plus if you are an Indy film maker, or have a product idea for a Special Interest Video or Training / Tutorial show we can help you get it ready to publish. Even suggest publishers as well!

On another front, we are often asked if we can transfer VHS tape to DVD? Yes we can! If you have older VHS tapes that you need professionally transferred to DVD we have everything necessary to insure a quality conversion.
VHS, Hi8mm tape and even older 8mm films, though we do outsource the films then handle the DVD conversion in house. 8mm Films may take longer but the quality is amazing!

Check out the many services JML Multimedia offers to you and your company. I'm sure we can help you with all your video needs!

~ Jay Michael, CEO - JML MUltimedia.

5 Reasons to Book Your Wedding Vendors EARLY

2011-01-11T18:36:00.000-08:00

The following article was written by Nishi Dias, a fellow videographer in the Toronto Canada area. She covers wedding and event videography in her market and kindly allowed me to re-print her article here. Though it was written this past summer, the timeless advice is true at any time.

Enjoy Nishi's article and contact us if you need to book early!
www.jmlmultimedia.com

It’s summer! This time of year, I get a lot of last minute calls and emails regarding our wedding videography services. As much as I’d love to accommodate everyone, I’m sad to say that it’s often impossible to help these poor brides and grooms, simply because they waited too long to contact me.

To avoid frustration and disappointment, it is important that you book your wedding vendors early: for example, I recommend booking your wedding videography at least 9-12 months prior to your event. If you find yourself dragging your feet, keep in mind these reasons to book early:

1. Availability – The good ones get booked early. Most wedding vendors are small businesses and they can only do a certain number of weddings per weekend without compromising the quality of their services. If you want someone good, book early.

2. Cost – Generally speaking, pricing goes up the longer you wait, not down. Why not benefit from 2010 pricing even though your wedding is not until 2011?

3. Affordability - If you give yourself more time to save and plan your budget, you might be able to afford that vendor you REALLY want, instead of settling for the cheaper, less desirable alternative.

4. Practicality – If you book early, you’ll likely have the option of spreading out your deposits so they won’t hurt as much. For instance, at Night Day Productions, we take 1/3 deposit to hold a date for you, 1/3 a month before the event and then a 1/3 two months after the event. If you leave your booking to the last minute, you’ll be faced with fewer and larger deposits with less time to pay them off. Why not spread out your payments and make things easier for yourself?

5. Sanity – It’s tough enough making an informed decision with all the hoopla out there! Give yourself time to find the vendor that is right for YOU. Read articles about what to look for in a wedding vendor, research web sites and online demo reels and portfolios, do price comparisons. You can find lots of helpful articles here.

Planning your wedding should be fun, not an ordeal! Booking early means less stress in the long run. And we can all do with less stress, right?

Happy planning!

Yours Truly,

Nishi @ Night Day Productions

This article was written by Nishi Dias of Night Day Productions, a Toronto-based Videography and Photography studio. Night Day Productions specializes in event coverage, including: weddings, seminars, workshops, funerals, theatre and musical performances.

Christmas Lights In The Pinebelt

2010-11-19T10:55:00.000-08:00

Do you decorate your lawn for Christmas?

JML Multimedia Video Productions is currently looking for people who elaborately decorate their homes and lawn for Christmas! Your home could be featured in a DVD entitled...

“Christmas Lights in the Pinebelt!”

About the "Christmas Lights" Project:

This year we are working on a project to film Christmas lights in the Pine Belt area. The DVD will feature homes and lawns decorated for the Christmas season. Each home will be featured in High Definition with music, and beautifully photographed for the DVD program.

We would like to feature your home, or your neighbors too!

All the information you need is here, just click & read about it. And if you have any questions, call or email JML Multimedia!

Merry Christmas!!!

Video Marketing Success

2010-04-05T11:35:00.000-07:00

The reason people are seeing such success with video marketing is that it is definitely not as convenient as writing a post. You have to learn some video skills to pull off a good video marketing campaign and make money with video. It's the same as your job, if anyone could do it then everyone would be, right?

As a proponent of going where the competition isn’t, I can’t recommend video marketing enough to my readers and clients! Because there is a learning curve involved you don’t see as many competitors with video on their sites as you do everywhere else on the web.

They don't know how either.

The bottom line is that a lot of content can be done in video that is currently competing as text with thousands or millions of other pages. Put a topic together on video and syndicate it and you can see far better results in links, rankings, and direct traffic from places you currently aren’t showing up.

The web is going video in a big way now. There’s no denying that there is massive demand for video content, and that it will continue to soar. Especially as Google and others figure out how to convert video to text on the fly and rank videos just like regular text pages. That is happening now.

This is where you need to position yourself and your company for success!

If your web site doesn't currently display professional video, then you are behind the game. All it will take is for your competition to get there first, and you could find yourself trailing, you will appear to be following the other guy's example.

Professionally produced video will set you apart from the other guys, and give your customers the information they need to make the choice to select your services over the competition. They can see your products & services in action while the other guys just write about it.

Getting great video on your site is not hard for us, we know all the technical stuff to make it a breeze for you. And we take pleasure in knowing you are succeeding while your competition trails behind you!

If you're ready to take the next step and propel your business forward in 2010, give us a call! We'll get you fixed up!

J. Michael
JML Multimedia

Who you are, and what you do...

2010-02-08T11:51:00.000-08:00

Does your web site truly attract and hold customers? If someone is looking for your company today will you greet them when they find your web site?

Testimonial videos are an effective way to deliver positive information to the potential customer.

When visitors come to your web site you should present to them who you are, and what you do. Text and photos are good for showing them the services and products you offer, but it does little to tell them who you are. This is why more businesses are using video to capture their viewers attention and tell them more about their company.

In today's economy consumers don't just want stuff, they want to trust and know who they are buying from. Be it a service, a product, or your advice. They want to know you, and if what you provide will help them. Major corporations have video all over their site. Every viewer is going to click that play button to see what the video is about. In the first 15 seconds they will know if they are interested.

When we produce a testimonial web video at JML Multimedia we focus on three things:

• Who you are and what you do.
• How your product or service will help the visitor.
• Who has benefited from your products and services?

For example, introductions are in order. Tell them who you are and your specialty. Next, show your product or explain your service. Keep in mind that people do not buy things, they buy benefits. How will your product or service benefit them? And to show you are sincere, provide them with real people who have received a benefit from the use of, or application of your service.

This simple formula will guarantee you an effective way of promoting yourself and your company.

How you present yourself is very important. Sure you can stand against a wall and talk to a camera but keep in mind you want a professional video, not a mug shot. You want the video to convey your knowledge and professionalism. So it should have attractive lighting and shot in high resolution. You also want quality sound. Yes your camcorder has a microphone, but if the camera is several feet away from you, you will sound distanced from your viewer.

Several elements go into making a video that will attract viewers and encourage them to explore your company further. Far too many to write in a blog. But you get the idea, you want the viewer to watch the whole video, not click away and go to another site. You also want them to react to the video and desire to know more about you.

Effective advertising is giving the viewer information they can use and how it will benefit them.

Consumers choose a company based on their perception of the company. You may have an absolutely wonderful widget but if the consumer is not convinced it will help them, your widget will be lost among all the other widgets available. The same goes for your service or knowledge.

You have to present yourself to the potential customer and what you can do to assist them, then show them the product or results of your help. You are teaching them to understand that what you do is beneficial and helpful to them, and you sincerely want to provide this benefit.

In essence you really are not selling them anything, you are providing information and showing them how this information is useful and productive. How you do this is the key.

How your present yourself, your company, and your service will determine your success!

What would a blog post be without a shameless plug, right? Well, here it is. We know how to help you present your company to your web visitors with effective video that will be remembered and will invoke action from your viewers. Each visitor is important, give them what they need!
Before you do it the wrong way drop us an email or call me. We are affordable and will work within your budget.
:-D
J.

JML Multimedia

2010-02-06T20:09:00.000-08:00

Welcome to JML Multimedia!
This blog is a place where you can get to know us, and we can share our services and knowledge with you. To break the ice, we will start with us.

I'm J. Michael Long and I formed JML Multimedia back in the 1980's. You may remember "Jay Michael" from local radio stations years ago? I worked at a few.

In the late 80's I began videotaping local events around the Pine Belt area. This was primarily a part-time venture as I learned more about the craft and applied new technologies when they came about. Today, video editing and production is a whole 'nother ball game. I put in the time to learn all the in's and out's of videography. All that previous experience paid off and now with new gadgets entering the market every week it is much easier to keep up with all the new trends. Applying the experience I have with cutting edge technology and creating fresh video productions is what I do.

It is this experience I bring to you.

With cheaper and affordable camcorders available to the novice you may think it is easy to shoot some video and edit it on your PC, and you are right. Today anyone with a camera and a computer can shoot and edit video, one look at YouTube and you can see the results of this. However as a company you probably would rather something more professional, created by someone with more than just a camera and some software.

This is why we are here.

JML Multimedia brings you the experience and talent of a videographer. I look for creative ways to make your video stand out. In order to do this I have more tools to work with. Multiple cameras, editing equipment, special effects libraries and more. Stuff your average guy with a camera doesn't have and probably wouldn't know how to use anyway. I have the knowledge to put it all to work for you.

This blog is a forum by which I can speak to you about the experience I have accumilated over the years. Perhaps my experience will help you?
I've launched this blog to communicate, answer questions, perhaps give a little advice now and then, and give you a chance to get to know us at JML Multimedia. There are three of us here who come together to produce video for you. As the owner, this blog will be my mouthpiece. A direct link if you like?

I would be honored if you decide to bookmark JML Multimedia and drop by from time to time. I hope to work with you in the future.

Lets get to know each other!
J.